Use Of Standard And Non Standard English | Examples

Use Of Standard And Non Standard English | Examples Context: The speaker it talking about other musician Lilly Allens anti-file-sharing campaign. Analysis: The speaker uses the word innit which is a reduced form of Standard English isnt it but more widely used. It is used in this case as a general purpose tag meaning is that not the case?. The tendency to add a tag question is very common among Estuary speakers at the Cockney end of the spectrum. Short and snappy tags are particularly popular, just like innit?, right?, do I?. Tag questions do not expect an answer. They are only used to increase a dramatic effect or to check that the person being addressed is actually listening. In this case speaker is trying to increase a dramatic effect of his annoyance with the issue. Item 2 I am gutted to be injured. Speaker: Footballer Wayne Rooney Audience: Readers of Daily Mirror Date: Collected at 23/10/2010 Context: He is talking about that he will not be able to assist United on the pitch because he will spend the next three weeks recovering from an ankle injury. Analysis: Word gutted is a informal (slang) term commonly used all over the country by many speakers. It is also very widely used by footballers after a disappointment like in this case when speaker tells the audience that he is upset about his injury. As Online Slang Dictionary gives the definition as: 1. Upset, disappointed. British slang. (Adjective) Word gutted was added to the OED in its 1993 edition, with quotations going back only to 1984 (but, of course, it could be much older in speech). Their senses for it are: bitterly disappointed; devastated, shattered; utterly fed up. Speaker is using this word to express his disappointment. Item 3 Why, its what Im obliged to keep a little of in the house to put into the blessed infants Daffy, when they aint well, Mr. Bumble, replied Mrs. Mann as she opened a corner cupboard, and took down a bottle and glass. Speaker: Mrs. Mann, one of the characters of Charles Dickinsons novel Oliver Twist. Audience: Novel readers Date: Collected at 10/11/2010 Context: The speaker, Mrs. Mann is a woman who runs the orphanage where Oliver grows up and she is talking with other character Mr. Brumble about orphan children. Analysis: The character use word aint which is a colloquialism and contraction for am not, is not, are not, has not, and have not. Charles Dickens used aint form in the speech of many working- or middle-class characters in his works as a Cockney dialect. It is typically associated with working class citizens of London, who were called cockneys which as a word come from a Middle English cokenei, which means city dweller.This kind of dialect has many primary characteristics and one of them is using aint. Many of the traits of cockney speech suggest the lower classes to some observers and not perfect understanding of the English language. Item 4 I dont want no drink Speaker: Friend Audience: Me Date: Collected at 17/11/2010 Context: Spoken by my friend when I have offered to buy him a drink. Analysis: Speaker uses double negative which is use of more than one negative to make a negative statement. In Old English, the more negative particles thrown in the stronger the negative and I think this is what speaker was trying to achieve. Emphatic double negative has a long history in English. Although today it is used in informal language to intensify a negative meaning, its considered unacceptable in Standard English language. It is because of the construction of standard language. When we use double negatives they are canceling each other out, leaving a positive meaning, rather than intensifying a negative. Item 5 Hes my mate. Speaker: Friend Audience: Me Date: Collected at 10/11/2010 Context: Conversation between me and my friend on Facebook about his close friend. Analysis: Speaker used the word mate. It is a non-standard from and in Standard English we would use friend. Word mate is tend to use by Estuary English speakers. In this case speaker is using this form with intention to create a bond of solidarity with the person being addressed. Mate is a social class word and tends to be dropped by Estuary speakers as they progress up the social scale. Item 6 Still, You gotta admit Speaker: One of the characters in teenagers comic book Buffy the Vampire Slayer. Audience: Teenagers Date: Collected at 10/11/2010 Context: Dialog between two characters in comic book. Context: This word is used as a short for got to. It is form of non-standard English and is we change it to standard form it will say You got to admit. This form is used because teenagers are the audience, and it is mainly used by them as a slang word. So by using this form the author makes a piece easy to read and understand for young audience. Item 7 C U later. Speaker: My friend Audience: Me Date: Collected at 15/11/2010 Context: Text message received from my friend. Analysis: This message is written in nonstandard English. SMS language does not always obey or follow standard grammar. In Standard English this sentence should say I will see you later. SMS language is a term for the abbreviations and slang most commonly used due to the necessary brevity of mobile phone messaging. It can be likened to a rebus, which uses pictures and single letters or numbers to represent whole words. For words which have no common abbreviation, users most commonly remove the vowels from a word, and the reader is required to interpret a string of consonants by re-adding the vowels. This type of language is used because it saves more time in communicating between each other. Item 8 To move is to stir; and to be valiant is to stand: therefore, if thou art moved, thou runnst away. Speaker: Gregory, on of the characters of William Shakespeare play Romeo and Juliet. Audience: Readers Date: Collected at 18/11/2010 Context: Dialog between two characters in a play. Analysis: Shakespeare uses word thou. The word thou (in most dialects) is a second person singular pronoun in English. It is now largely archaic and its been replaced in almost all contexts by you. It is now used today as a Standard English language but it is still used in parts of Northern England, some Scots dialects, and a handful of US towns. Item 9 The internet is often held up as the main reason for declining newspaper sales and dwindling revenues. Speaker: University of Oxford on University website. Audience: Readers of the website Date: Collected at 15/11/2010 Context: Article about The future of the international news industry. Analysis: It is Standard English Language. It is used because it is spoken by University of Oxford which use high level of spoken language and use correct grammar. Item 10 Every time you open your mouth to speak, there are infinite possibilities in terms of the words which you might choose and their potential combinations. Speaker: Teachers notes Audience: Students Date: Received month ago Context: Notes about language Analysis: Teacher used Standard Language because of the importance of notes, document for students which should be written in this form of language. Section 3 There is a big argument about if strong accents and dialects are dying out. It is important first to explain meaning of those two terms which are used very often interchangeable but in linguistic terms they refer to different aspects of language variation. Accent as a term is reserved for whole patterns of pronunciation typical of a particular region or social group. The term dialect covers more differences including pronunciation and distinctions in vocabulary and sentence structure. Based on many surveys, researchers declare that its a big misunderstanding that regional dialects and accents in English Language are disappearing. They try to prove that all languages are constantly changing and some words will disappear from common use only to be replaced by other. Those changes might be a result of political or social pressures, such immigration, colonisation or invasion. Language changes the most by people influencing each other. Through interactions with speakers of different age, gender and ethnicity, social and educational background and from different geographical places we encounter and integrate in our own speech new words, pronunciations and expressions. Work of Lesley Milroy shows how open social networks are important factors in language change. I her famous study in Belfast she investigated three poor working -class communities with a high incidence of unemployment: Ballymacarrell, Hammer and Clonard and she were introduced to them as a friend of a friend. She was able to maintain contact with these groups over a period of time during which she was able to investigate the connection between the integration of individuals in the community and the way they speak. She incorporated into her analysis a description of two types of social networks to which her speakers belonged: open in which the number of community ties in the network is low (not everyone knows everyone else) and closed in which each member of the network has several ties with other member s of network. Result of her study showed the importance of closed networks for dialect maintenance. Those networks tend to be conservative force on change in language in the community. They enable people to maintain non-standard dialects, rural or urban, despite pressure from standard language through education or media. Because people are tend to be more socially and geographically mobile these days we are more possible to live in opened networks and those present more favorable conditions for language change as such networks lack a linguistic norm of their own. There is another increasing evidence that Standard English dialects are coming under pressure by Estuary English, regional varieties spoken in and around London and as the originator of the term ,David Rosewarne, described it :a mixture of non-regional and local south-easter English pronunciation and intonation (Rosewarne,1994: 3).The broadcast media are playing the biggest role in these changes. Sociolinguists (Stuart-Smith et al., 2006) have observed that young working-class adolescents in Glasgow, who had no direct contact with Southern English but are keen viewers of network soap operas such as Eastenders, are capable of reproducing Media Cockney forms in spontaneous interaction with each other. This shows how broadcast media are opening up a repertoire of different speaking styles (including accents) especially for younger speakers and how they influence them. Through many years, some English dialects have been treated more positively than others. People always have been making assumptions based on the way how we speak by judging some dialects or accents as being too posh, aggressive, unfriendly, harsh, unintelligent or common. For example speakers of prestige accent, known as Received Pronunciation (RP) are rated more highly than regionally accented speakers in terms of general competence (e.g. ambition, intelligence, self-confidence, determination and industriousness. This accent was spoken by merchant classes of London in the fourteen century and was familiar to students attending the universities of Oxford and Cambridge in the Middle Ages and today it is a preferred pronunciation for reading BBC news bulletins and for teaching English as a second language. This is how use of RP by members of middle and upper classes was a sign of prestige and status when more regionally marked accents were treated opposite. In conclusion : the higher u p the social scale, the more likely is to find the single accent-RP, the lower down the social scale, the more likely is to find regional variation. This is how Birmingham accent is often disliked in terms of its nasal whine, because of its association with a large industrial conurbation. Much more positive reaction will be registered for the Southern Irish accent which will be praised for sounding soft and warm. Same as other accents with similar ethnic rural associations such as Welsh, Scottish and West Country accents will evoke positive judgments. Many people suffer because of this irrational prejudice. Im polish and I speak with a different accent and most of the time people are making deductions from it about my person, my job, character and my status. But I believe that the fact that we judge some of the dialects and accents as more posh or intelligent than others is based more on social, rather than linguistic criteria. I think dialects and accents should be a source of pride and a reflection of cultural identity but in the same time I think that language change should not be perceived as a negative thing. Most of the contemporary linguistic commentators accept those changes in language like changes in society which are unavoidable. English language has always been changing and will continue to do so, but I think we need to think about this as a positive process, process occasionally regrettable but mostly the one which is renewing and refreshing English language making it flexible and very modern but still showing huge li nks to its past. Section 4 Use of standard and non-standard English may cause many difficulties in many educational situations. To explain this I would like to concentrate first on what standard and non-standard language is. Standard language is the type of language which is thought as a correct in schools, using correct grammar and avoiding slang words and expressions and mostly used in formal situations. This type of language is written in a correct form of spelling and it is spoken in a standard accent such as English Received Pronunciation. Non-standard language is mostly used in informal situations and its using grammars and words and accents which are special to a particular place. It often contains expressions which are regarded as incorrect in standard language. Children first identify themselves with language of their parents and they construct language system which accords well with those around them. As they increasingly interact with siblings and other relatives, they learn the language of interaction with peers or language of the neighborhood (the local dialect).In school they meet different form of language, Standard English. Therefore they start to learn that they have different identities which they share with their families, friends and community and that they have a linguistic loyalty to them. Children usually cope well with this mismatch: they learn there is a school language and how to switch from that language to language they speak at home. This process is called code switching. But it also cause lots of difficulties and teachers are trying to help children to become more aware of the grammatical differences between the formal Standard English and the informal home language. These way children learn how to select appropriate la nguage to use in the given context. As a part of a government pilot programme, banning British children from speaking patois in school, student at one of the schools at South London were taught that speaking non-standard language is only appropriate in certain circumstances and that they need to use Standard English. Inspectors found that children were using very often in their work local speech, colloquial phrases and Creole. Bill Cosby, one of the most famous American comedians was backing up this campaign. He was mainly concerned about constant use of street slang contributing to educational failure of black pupils, particularly boys from Afro-Caribbean backgrounds. This playground patois has become the only way of communication for some children very badly affecting their educational achievements. Emma Thompson, famous British actress also commented about the necessity of speaking two different types of English. Her comments were based on recent studies which have shown that hal f of teenenagers cant see the difference between Standard English grammar and colloquial language. This is all happening because of use of social networking websites and the popularity of mobile phone text messaging which is undermining childrens literacy skills. Also TV programmes which use a great deal of slang are an issue. Some parents and teachers have complained in the past that children are picking up slang and catchphrases from watching TV programs, and the hearing poor English on television can affect the way kids write and speak. Even some of the MPs were worried about the use of slang and non-standard English on children shows. They were worried that children would pick up bad habits and they will start using some of the phrases like aint and you was. I think teachers should have a biggest impact on children in using the right form of language by showing children that all equivalent forms of language are correct when they are used appropriately. Instead of regarding that Standard English is correct in all cases and outlawing all dialect forms we need to explain to students that both, their Standard English and local dialects are good to use but in the different context for which they are appropriate. Secondly teachers should encourage students to use spoken Standard English in the classroom, not by correcting them but by giving them experience of speaking in many different kinds of public roles such as judges, newsreaders or interviewers. They could take part in oral presentations presented to several classes or even had a chance to ask questions some of the visitors to the school like of policemen or firemen. Children should be able to see difference between standard language and colloquial language and should be able to know when to use it. I believe not being able to do so could hugely affect their future. Children who are only fluent in non-standard language are more likely to have problems in academic field. Those who only speak nonstandard form of English have often difficulty reading and writing with proficiency in Standard English. This leads to situation that children are uneducated and in a future they are less likely to advance their careers. Using proper language overall leads to higher pay jobs, bigger social mobility and a great social success. It creates powerful impression when we speak Standard English. Other people see us as intelligent and well informed when we use correct grammar and when we show high level of vocabulary. It opens up opportunities that are closed for those who use any form of non-standard language. Bibliography Class notes Assorted information for Access English Language Level 3 Coggle, P. (1993). Do you speak Estuary? Bloomsbury Milroy, J. Milroy, L. (1999). Authority in Language: Investigating Standard English. 3rd edn. London and New York: Routledge. Milroy, L. (1980). Language and social networks. 3rd edn. Oxford. Milroy, L. (1987). Observing and Analysing Natural Language: A Critical Account of Sociolinguistic Method. London: Basil Blackwell. Montgomery, M. 1995. An introduction to language and society. 3rd edn. London. http://www.mirror.co.uk/celebs/latest/2009/09/27/musician-slams-file-sharing-rant-115875-21705142/ http://www.mirror.co.uk/sport/latest/2010/10/23/rooney-determined-to-regain-form-115875-22652926/ http://www.online-literature.com/dickens/olivertwist/3/ http://www.bbc.co.uk/cult/buffy/ecomics/baddog/02.shtml http://shakespeare.mit.edu/romeo_juliet/romeo_juliet.1.1.html http://www.ox.ac.uk/media/news_stories/2010/101122.html

Analyze The Concept Of Creativity History Essay

In malice of its current popularity, the construct of creativeness, i.e. its name, is a recent impression that, however, went through a figure of development phases and metabolisms caused by the alterations in the manner the construct of creativeness was perceived by societies at assorted phases of development. The procedure is non finished yet. Sometime in the hereafter the general construct of creativeness will hopefully be converted into a specialised construct, i. e. its regularities will be enumerated while its specialnesss associating it presently to a civilization or a subculture will be eliminated. In the undermentioned text, the development of the construct of creativeness throughout history is reviewed briefly, with the focal point on of import mileposts and personalities. The mileposts are arranged in a temporal sequence, whereas outstanding personalities are quoted where necessary, instead than presented in a rigorous temporal sequence. It is intuitively easy to accept the thesis that originative Acts of the Apostless have been around every bit long as the gay sapiens, the androids and, so, populating beings. The construct of creativeness appeared much later, and came away really gradually.A On the long manner to set uping it, many intermediate new footings were generated, some of which have been used for centuries, in exceeding instances until our time.A They help us understand more easy what creativeness is and how it interacts with other operations in the rational sphere.A Theoretical positions of creativeness follow the development of human civilization and thought.A Therefore, the construct of creativeness is a constituent of the history of the human idea to the same extent as any other rational manifestation ( Briffault, 1928 ) . Much of the historical developments as accounted for in the undermentioned reappraisal are based on Tatarkiewicz ‘s book ( 1980 ) , Dictionnaire philosophique, and the undermentioned mentions: Verma ( 1969 ) , Lindberg ( 1976 ) , Abdus Salam ( 1984 ) , Agar ( 2001 ) , Ahmad ( 2002 ) , Steffens ( 2006 ) , Covington ( 2007 ) , Roshdi ( 2007 ) , and Medieval Classic civilisation ; An Encyclopaedia. Prehistoric times Remarkable and really advanced objects attesting to human originative mastermind are known from the art history. They originate from many parts of the universe and from many different civilizations and epochs.A Possibly the first illustrations of the earliest manifestations of creativeness are assorted objects produced by the Australian Aborigines.A The Aborigines are presumed to hold moved to Australia from India some 50 000 old ages ago.A Their most enigmatic originative merchandise is the throwing stick – for them runing tool, for us an puzzling object of scientific studies.AAOther of import manifestation of human originative act and thought originates from Egypt and Mexico.A These states distinguish themselves non merely by really advanced ability to bring forth objects, but besides by the scientific ( most frequently astronomic ) cognition embedded in these products.A The pyramids of Egypt and those of Mexico, Guatemala, or Belize, the Mayan calendar, and the manner of ut ilizing mathematics in Egypt and in Mexico, are perfectly astonishing even today. The Mayan uranologists had developed a spacial geometry separating from astronomy.A The mathematics they used is still more accurate than the computational algorithms that make the flow of informations in modern information webs possible ( Ferrera-Balanquet, 2009 ) . Another cultural country of great importance extends in Asia, peculiarly in the country consisting the present twenty-four hours Iraq, Iran, India, Sri Lanka and Cambodia.A Buildings, stuffs and assorted constructs of natural philosophies embedded in the edifices testify to the high degree of cognition these peoples possessed 1000s of old ages ago.A In China and Japan, excessively, creativeness enhanced cognition in a mode that after 1000s of old ages is still admired. India stands, as usual, apart in that it knew creativeness as â€Å" penetration † since times immemorial. For case, in the nonextant Pali linguistic communication the word vipassanA? consists of the Sanskrit prefix â€Å" vi- † and the verbal root a?spaA†º . It is frequently translated as â€Å" insight † or â€Å" clear-seeing, † One should non be misled by the â€Å" in- † prefix in â€Å" insight † .. â€Å" Vi † in ancient Aryan linguistic communications is tantamount to the Latin â€Å" dis- † . It is sensible to reason that in the word vipassanA? the prefix â€Å" vi- † generates the significance â€Å" to see apart † , or discern. Alternatively, the â€Å" six † can work as an intensive. In that instance vipassanA? may intend â€Å" seeing profoundly † . A Pali equivalent word for â€Å" VipassanA? † is paccakkha, menaing â€Å" before the eyes, † which refers to direct expe riential perceptual experience. Therefore, the type of seeing denoted by â€Å" vipassanA? † is that of direct perceptual experience and experience, as opposed to knowledge derived from concluding or statement. It has besides been adopted as the name of a sort of Buddhist speculation. Ancient Greece The people of Ancient Greece had no footings matching to â€Å" creativeness † or â€Å" Godhead † . Yet, the poet was considered to be one who creates. Whatever was â€Å" originative † in the present sense of the word, was called art. The construct of art ( in Greek i?Siiiˆ?iˆÂ ° , from which technique and engineering evolved ) , implied subjugation to regulations. Poetry ( from i?‚i?ˆiˆ?i?ˆiˆ?i? §i?Siˆ? – to do ) was an exclusion, although it was limited merely to i?‚i?ˆi?SiˆÂ °i?† iˆ?i ( poesy ) and to the i?‚i?ˆiˆ?iˆÂ °i?Si?si ( poet, or shaper ) who made it, instead than to art in general. The ground was that art was considered an imitation of what already exists, â€Å" the devising of things, harmonizing to regulations † , therefore subjugation to Torahs and regulations. In picture, music, or literature, there was no freedom.A They were governed by what was known as I?I?I?I?I? ( the Torahs ) .A This conservative attitude and demand for subjugation prevailed in the plants of Plato who claimed, chiefly in Timaeus, Dialogue of Ion, and in The Republic, that a good work is contingent on detecting an ageless theoretical account as suggested by Nature, and ne'er divert from that theoretical account. The ageless theoretical accounts were within range, in the surrounding universe, of which creative persons were the imitators.A A They therefore had to stay by certain rules.A In the ocular humanistic disciplines, freedom was curtailed by the proportions that Polyclitus had established for the human frame. He called them â€Å" the canon † ( significance, step ) . Likewise, in music, no freedom was necessary because tunes for ceremonials and amusement were known. They were prescribed as nomoi. Making of things harmonizing to regulations, or I„I µI†¡I†¦I · , was non considered to incorporate any creativeness at all.A In fact, if they had contained creativeness, the province of personal businesss would be considered bad by the Grecian criterions of that clip: Something similar to the negative perceptual experience of originative accounting presents [ Tatarkiewicz, 1980, p. 244 ] . Man ought to detect the Torahs of Nature and abide by them. Seeking freedom of action unnecessarily distracts him from seeking the optimal manner. In Ancient Greece the creative person was non an discoverer, he was a inventor [ Tatarkiewicz, 1980, p. 245 ] . It means that he had to analyze the Torahs of Nature, discover and see how related entities interact, and utilize them as a theoretical account. This world-view had its ain justification.A Nature is both perfect and capable to laws.A The creative person ‘s aspiration must be to detect these Torahs and submit to them, instead than seek the distracting freedom from these Torahs, a freedom that would debar him from achieving the optimum state.A Poetry stood outside these limitations.A The poet invented a whole new universe and gave it life.A The poet differed from the creative person, the impersonator, in that Torahs did non adhere him.A In malice of the absence of the term for creativeness, creative activity, or the Godhead, the poet, and merely the poet, was understood to be a creator.A Harmonizing to the Greek position, the poet was an discoverer, i. e. he put together unrelated entities and allow them interact in an arbitrary mode. This is what made poesy the lone exclusion from the regulations using to art. In footings of truthfulness of this world-view, Aristotle, who established the term truth, was non certain whether poesy required attachment to truth, i. e. whether it imitated Nature. He thought that poesy was in the kingdom that was neither true nor false [ Tatarkiewicz, 1980, p. 245-6 ] . The constructs of imaginativeness and inspiration, excessively, were restricted to poetry merely. Poets were seen otherwise and they saw things otherwise. But non everybody was reconciled with this limitation. An illustration can be found in the Odyssey, where a inquiry is posed why the vocalist should be forbidden to entertain his hearers with vocalizing as he himself will. Yet, even in this stiff environment of tenet, some advancement took topographic point. Therefore, in the third century, Porphyry of Tyros diagrammatically visualized the construct classs of Aristotle. In the 4thcentury of the Christian epoch, Pappus of Alexandria searched for a scientific discipline of innovation. He named his techniques â€Å" heuristics † . Antique Rome The Roman civilisation developed from the Grecian civilisation. It was younger, therefore more progressive and more explorative than was the civilisation of Greece. Therefore, things were seen in a different visible radiation in Rome, and the Grecian constructs were viewed as partly outdated. To get down with, the vocabulary was enriched with new constructs, which shook up the foundations of the Greek idea. This attempt happened to follow two counter-directions.A on the one manus, Cicero wrote that art embracings those things â€Å" which are known † ( â€Å" quae sciuntur † ) [ Tatarkiewicz, 1980, p. 245 ] . Horace, on the other manus, elevated painters to the degree of poets in giving them the privilege of make bolding whatever they pleased ( â€Å" quod libet audendi † ) , alternatively of following the â€Å" ageless theoretical account † .A Furthermore, in the worsening period of antiquity, Lucius Flavius Philostratus discovered a similarity between p oesy and art, and found that art and poesy have imaginativeness in common. Callistratos expanded these thoughts by saying that every bit much as the art of the poets and authors of matter-of-fact literature is inspired, so are the custodies of sculpturers. They, excessively, are gifted with the approval of godly inspiration. The freshness of these posits follows from the fact that Greeks had applied the constructs of imaginativeness and inspiration to poetry merely, but non to the ocular arts.A The Grecian linguistic communication had no word for making, whereas Latin had.A Creare and facere were two Latin words matching to the Greek IˆI?I µI?I†¦.A Yet, ab initio the two Latin footings had about the same significance ( Tatarkiewicz, 1980, p. 246 ) , and were therefore interchangeable. Christian religion Under mediaeval Christianity, the Latin â€Å" creatio † came to denominate God ‘s act of â€Å" creatio ex nihilo † ( i.e. creative activity from nil ) . â€Å" Creatio † therefore no longer could use to human activities. Its significance differed from the significance of â€Å" facere † ( to do ) .A Applied to human activities, facere was the lone word to be used.A Cassiodorus, the of import solon and author of the sixth century, explained that things made and created differ, because we can do but can non create.A His of import plants on this subject, written after his retirement, include De anima ( published 540 ) , Institutiones Divinarum et Saecularium Litterarum ( published likely 543-555 ) , and De Artibus ac Disciplinis Liberalium Litterarum [ Tatarkiewicz 1980, p. 247 ] . This more or less â€Å" secular † reading of creativeness collided with the antediluvian positions of some Christian writers.A To get down with, they believed that art did non belong to the kingdom of creativeness. In this regard they had the same belief as the Greeks. Medieval Christian authors granted no exclusion to poetry.A They claimed that poesy had to follow its regulations. Therefore it was an art, i. e. a trade instead than a originative activity.A The dominant figure among these authors was St. Augustine, a personality whose plants are of involvement even today.A He is claimed to hold used the word imaginativeness as a precursor to creativity.A Imagination, harmonizing to St. Augustine comprised temperament, generation, decrease, extension, telling, any sort of re-composition of images, etc. ( Rodari, 1983 ) . These really same constituents of â€Å" imaginativeness † are used even today [ Tatarkiewicz, 1980, p. 247 ] .Further alterations were recorded in the Middle Ages: poesy ‘s exceeding position was bit by bit revoked, because poesy had its regulations. It was therefore regarded as an art, i. e. a trade, instead than creativeness. The new, spiritual reading of the look notwithstanding, the sentiment that art is non related to creativeness persisted. The plants of two influential early Christian authors, Pseudo-Dionysius and St. Augustine, turn out it. The same can be said the plants of Hraban the Moor and Robert Grosseteste, in the thirteenth century.Renascence There are two periods in European history, called the Renaissance.A The first 1 is the twelfth century Renaissance. It was a period of many advanced and originative cahnges during the High Middle Ages, such as societal, political and economic transmutations. Parallel developments in doctrine and scientific discipline resulted in an rational revival of Europe.A The 2nd Renaissance is the Italian Renaissance in the 15th century.A Some historiographers claim that the alterations holding taken topographic point in the Middle Ages paved the manner to the Italian Renaissance, every bit good as to the scientific developments of the seventeenth century.AThe Gallic historian Jacques lupus erythematosus Goff, an agnostic, argues that the Middle Ages formed an wholly new civilisation, distinct from both the Greco-Roman antiquity, and from the modern world.A The mediaeval accomplishments of the human head and the human custodies can merely be related briefly. The First Rrenaissance. The most originative political Acts of the Apostless of the twelfth century were the initiation of the Hansa in Northern Europe ( along the southern shore of the North Sea and the Baltic Sea, with a few jaunts deeper into Central Europe ) , the Crusades, the rise of towns, and the rise of the early bureaucratic states.A In the cultural sphere the slangs began to replace Latin progressively, higher instruction became more outstanding, with universities shooting all around the European continent between the Atlantic and the Theisse river, the Romanesque art was bit by bit replaced by the Gothic art, the liturgical play, and a European system of jurisprudence was established.A These alterations are true milestones.A In the humanistic disciplines, more accent was put on architecture and sculpture, while in analogue there was a resurgence of involvement in Latin poesy and Latin classics.A An outer enlargement began in the late thirteenth century, when the Venetian adventurer Marco Polo set out to follow the Silk Road to China.A His documental Il Milone made Europeans more cognizant of the Far East, which inspired many missionaries ( Giovanni da Pian del Carpini, Giovanni de Marignolli, Giovanni di Monte Corvino, and others ) to travel east and spread Christianity.A The greatest spring of human cognition were, nevertheless, recorded in scientific discipline and technology.A Since Ibn Alhazen ( besides known as Alhazen, 965-1039 ) laid down the foundations of the scientific method, the accent was put on seeking truth.A Science therefore became a formal subject, different from philosophy.A In early Middle Ages, the Byzantine Empire, the most advanced civilization of antiquity, suffered losingss and a diminution in its scientific capacity.A Likewise, Western Europe, after the autumn of the Western Roman Empire, suffered a ruinous loss of knowledge.A This was partly offset by the attempts of Church bookmans, like Aquinas and Buridan, who preserved elements of scientific inquiry.A In that mode, by interpreting and copying the plants of Islamic bookmans Europe could get down catching up with the scientific finds of the Islamic universe, the Mediterranean basin, India, and China. The most of import stairss to Europe ‘s scientific recovery at that clip consist the undermentioned events: Development of the scientific method ( Alhazen, Biruni, Bacon, and Grosseteste ) ; Arithmetic and Algebra ( Al-Khwarizmi ) ; Differential concretion ( Bhaskara ) ; Mechanics ( Avicenna, with a ulterior part by Ibn Bajjah, besides known as Avempace, Buridan, Galileo, Descartes and Newton ) ; OpticsA ( Aristotle, Plato, Galen, Euclid, Hero of Alexandria, Ptolemaeus. In the tenth century, Alhazen proved through empirical observation that light propagates linearly ; A Robert Grosseteste developed a theory of optics based on the plants of al-Kindi and Ptolemaeus.A Roger Bacon expanded on Grossetestes ‘s theory and integrated Alhazen ‘s optics into it.A Finally, Kepler was able to utilize the foregoing findings to develop the modern theory of optics ) ; SurgeryA ( Abulcasis or Abu al-Qasim Khalaf ibn al-Abbas Al-Zahrawi developed processs and instruments of modern s urgery, such as the scalpel, syringe, vaginal speculum, etc. ) .A In 1266, Theodoric Borgogni published his Chirurgia, in which he advocates antiseptic surgery ) ; Alchemy and Chemistry ( The Jaberian Corpus, written in the tenth century by the Brotherhood of Purity ( Ismaylia ) , the Summa Perfectionis, by Paulus de Tarento, the Secret of Secrets by al-Razi ( Abu Bakr Muhammad ibn Zakariya Razi ) ; A Trigonometry ( al-Tusi, Regiomontanus and Puerbach made these methods wider known in the fifteenth century ) ; Navigation ( the astrolabe and the portable compass, Peter de Maricourt ) ; Accurate lunar modelsA ( Ibn al-Shatir ; Copernicus is believed to hold relied on al-Shatir ‘s theoretical account ) ; Incendiary arms and bombs ( flame-throwers, land- and sea-mines, and projectiles ) . Among of import technological achievements and developments, the followers can be listed: The windmill, foremost mentioned in 1185 ( England ) ; Paper industry began around 1270 ( Italy ) ; The spinning wheel ( thirteenth century ) ; The magnetic compass for pilotage, and the astrolabe ( toward the terminal of the thirteenth century ) ; Spectacless, in the late thirteenth century ( Italy ) ; The Hindu-Arabic numbers introduced to Europe in 1202 with the book Liber Abaci by Leonardo of Pisa ; The stern-mounted rudder, which can be found on church carvings.AThe doctrine developed in the Middle Ages was the Scholasticism.A It is founded on a reinterpretation of the plants of Aristotle, with farther polishs by bookmans like Avicenna, Averroes, Albertus Magnus, Bonaventure, and Abelard.A Scholasticism believes in empirical surveies, and its practicians supported the Catholic Church.A Possibly the most celebrated practician of Scholasticism was Thomas of Aquinas.A His Doctrine of head Teachs that the head of a newborn babe is a tabula rasa that was given the ability to believe, and to acknowledge signifiers, forms, or thoughts through a Godhead flicker. In the late Middle Ages, the rate of scientific advancement declined significantly due to the diminution of the Muslim imperiums and the Byzantine Empire.A This state of affairs lasted until after the Renaissance. The Italian Reanaissance. The Italian Reanaissance brought farther alterations into the manner of thought and life style of people.A The Renaissance doctrine is that of Humanism, which possibly is more a method of larning than a doctrine per Se. An approximative, but by and large accepted definition of Humanism is â€Å" the motion to retrieve, construe, and absorb the linguistic communication, literature, larning and values of ancient Greece and Rome † . Unlike the medieval bookmans, humanists would use a combination of concluding and empirical grounds in reading and measuring ancient texts in the original. Humanistic instruction focused on the survey of five humanistic disciplines: poesy, grammar, history, rhetoric, and moral doctrine. Above all, humanists asserted adult male ‘s mastermind and the ability of the human head, which is alone and extraordinary. Humanitarianism is more secular in some facets, but it unimpeachably developed against a Christian background, peculiarly in the Northern Renaissance.A That period gave mankind some outstanding theologists, all of them followings of the humanist method.A They include Zwingli, Calvin, Thomas More, Erasmus, and Martin Luther.A In peculiar, Dr Martin Luther must be viewed as the liberator of the human psyche, with whatever consequence it had on subsequent cataclysmal developments in society, scientific discipline, concern, and trade. Although the people of the Renaissance were good cognizant of their freedom and creativeness, the term creativeness was non established yet. It was non until the 17th-century that the word â€Å" creativeness † was applied for the first clip. The adult male behind it was Polish poet Maciej Kazimierz Sarbiewski ( 1595-1640 ) , besides known as â€Å" the last Latin poet † . Sarbiewaski applied the term merely to poetry. In his treatise, De perfecta poesi, he wrote that a poet â€Å" invents, † and creates afresh ( â€Å" de novo creat † ) in the mode of God ( â€Å" instar Dei † ) ( Tatarkiewicz, 1980, p. 248 ) . Other humanistic disciplines, in Sarbiewski ‘s sentiment, do non make. They simply imitate and copy. Why Sarbiewski regarded creativeness as something that lone poesy could be associated with, therefore excepting ocular humanistic disciplines, follows from his sentiment that humanistic disciplines ( other than poesy ) imitate and transcript, instead than make, in that they assume the stuff from which they create is already available, and so is the topic. At the terminal of the seventeenth century Andre Felibien ( 1619-75 ) called the painter â€Å" a Godhead † . Spanish Jesuit Baltasar Gracian ( 1601-58 ) saw art as the 2nd Creator that complements nature. This preparation is evocative of Sarbiewski ‘s preparations ( Tatarkiewicz, 1980, p. 248 ) . In the eighteenth century, the happening of the construct of creativeness in art theory kept increasing. It was complemented with the construct of imaginativeness. In Joseph Addison ‘s sentiment imaginativeness â€Å" has something in it like creative activity † . A similar sentiment was held by Voltaire ( 1740 ) . These writers, nevertheless, equated merely poet with Godhead ( Tatarkiewicz, 1980, p. 248-9 ) . Contrary positions proliferated, excessively, peculiarly in France. Diderot worked with imaginativeness, which he viewed simply as â€Å" the memory of signifiers and contents † , which â€Å" creates nil † . It merely combines, magnifies or diminishes. â€Å" The human head can non make † , wrote Charles Batteux. He, excessively, saw its merchandises as exposing the stigmata of the theoretical account used. Etienne Bonnot de Condillac ( 1715-80 ) and Luc de Clapiers, known as Marquis de Vauvenargues ( 1715-47 ) , proposed similar thoughts ( Tatarkiewicz, 1980, p. 249 ) . There were three grounds why they rejected the thought of human creativeness: Creation was at that clip reserved for creative activity ex nihilo. The latter was beyond adult male ‘s abilities. Creation is a cryptic act. Enlightenment psychological science, nevertheless, had no room for enigmas. Artists of that clip age observed their regulations. Creativity, nevertheless, seemed unreconcilable with regulations. The 3rd expostulation was, nevertheless, weak. Houdar de la Motte ( 1715 ) was one of the minds who suggested that regulations, excessively, â€Å" are a human innovation † ( Tatarkiewicz, 1980, p. 249 ) . The philosopher Marsilio Ficino wrote that the creative person ‘s work is the consequence of believing it up ( â€Å" excogitatio † ) . Leon Battista Alberti, the theorist of architecture and picture, claimed that he preordains ( â€Å" preordinazione † ) , and Raphael claimed that his thoughts determine his picture. Universal mastermind Leonardo district attorney Vinci claimed that it was his thought that determined how his picture was shaped, utilizing forms that do non be in nature.A Another painter, Raphael Santi, excessively, claimed that he painted harmonizing to his ideas.A Giorgio Vasari claimed that nature is conquered by art.A Paolo Pino, the art theorist from Venice claimed that picture is â€Å" contriving what is non † . Likewise, Paolo Veronese declared that painters take the same autonomies as they were poets and lunatics. â€Å" A new universe, new Edens † was what an creative person forms, maintained Federico Zuccari. Cesare Cesarian o extended this to architects whom he considered â€Å" demi-gods. † In the kingdom of music, harmonizing to the Dutch composer and musicologist Jan Tinctoris, a composer was â€Å" one who produces new vocals † . He therefore associated freshness with a composer ‘s work. Writers on poesy were even more consequent.A Capriano claimed that poetic innovations jumping â€Å" from nil † .A Francesco Patrizi held that poesy was a â€Å" fiction † , â€Å" defining † , and â€Å" transmutation † ( Tatarkiewicz, 1980, p. 248 ) . The developments in the Renaissance scientific discipline were every bit dynamic as in the arts.A Science and the humanistic disciplines were intermingled, which manifests best in the plants of Leonardo district attorney Vinci.A He made experimental drawings of nature and anatomy, set up and conducted controlled experiments in water-flow and aeromechanicss, systematic survey of gesture, and medical dissection.A Leonardo devised rules of scientific research method in the spirit of holistic, non-mechanistic and non-reductive attack popular today.A Leonardo deserves the name â€Å" the male parent of modern scientific discipline † .A A The focal point on the procedure for find, the scientific method, corroborated by influential advocates such as Copernicus and Galileo, is possibly the most important development of that clip. This radical manner of larning about the universe stressed the importance of empirical grounds, every bit good as the importance of mathematics, instead than foregrounding a given find. Age of Reason In the eighteenth century, the Age of Reason and Change, the construct of creativeness appeared more often in art theory.A Once once more, celebrated personalities needed an accessory construct to explicate and warrant creativity.A One such construct was that of imagination.A It was foremost used in 1712 by the English litterateur, poet and publishing house Joseph Addison.A He published 11 essays on imaginativeness in The Spectator.A In one essay he claims that merely the sense of sight supplies ideas to the imaginativeness. He speculated about a congruity between imagiantion and creativeness. By the same clip, the celebrated Gallic writer and philosopher Francois-Marie Arouet de Voltaire distinguished between inactive and active imagination.A On the latter he wrote in his Dictionnaire philosophique that â€Å" Active imaginativeness is that which joins combination and contemplation to memory. It brings near to us many objects at a distance ; it separates those assorted together, co mpounds them, and changes them ; it seems to make, while in fact it simply arranges ; for it has non been given to adult male to do ideas-he is merely able to modify them † .A Voltaire continued: â€Å" This gift of nature is an imaginativeness inventive in the humanistic disciplines – in the temperament of a image, in the construction of a verse form. â€Å" A Both writers therefore indicate that poets are originative, and they equate poet with creator.A A Modern times The opposition against acknowledging art as creativeness, seen in the preceding centuries, crumbled wholly in the 19thcentury. Now art gained acknowledgment as creativeness and, furthermore, art entirely was regarded as creativeness. At the bend of the twentieth century treatment of creativeness in the art every bit good as in the scientific disciplines, e.g. by Jan A?ukasiewicz ( Sinisi, 2004 ) , and in nature ( californium. Bergson, 1907 ) began. At this point concepts proper to art were applied to the scientific disciplines and to nature [ Tatarkiewicz, 1980, p. 249 ] . There was, nevertheless, a long waiting clip to the scientific survey of creativeness. The thought of some modern clip bookmans will be expounded in the subsequent chapter. The beginning of scientific survey of creativeness is by and large taken to be J. P. Guilford ‘s reference to the American Psychological Association in 1950. Many bookmans joined in the attempt to research creativeness in the old ages to come. They took a more matter-of-fact attack to this esoteric topic. As creativeness became established as a subject, bookmans realized that creativeness depends on being practiced. Creativity reveals itself in achievements and workss, instead than in words. While a sound theoretical attack still was of import, more and more accent was put on developing practical creativeness techniques. Important personalities exemplifying this attack include Alex Osborn, who in the 1950s invented brainstorming. In the same decennary, Genrikh Altov, subsequently naming himself Altshuller, came up with his â€Å" Theory of Inventive Problem Solving † , better known as TRIZ. In the 1960, Edward de Bono became celebrated after holding developed his influen tial theory of â€Å" Lateral thought. † These and other theories and techniques are expounded in more item in subsequent chapters.Mentions to the History of CreativityAbdus Salam ( 1984 ) , â€Å" Islam and Science † . In C. H. Lai ( 1987 ) , Ideals and Realities: Selected Essaies of Abdus Salam, 2nd ed. , World Scientific, Singapore, p. 179-213. Agar, D. ( 2001 ) . Arabic Studies in Physics and Astronomy During 800 – 1400 AD. University of Jyvaskyla Ahmad, Imad-ad-Dean ( 2002 ) . The Rise and Fall of Islamic Science: The Calendar as a Case Study. Conference on Faith and Reason, Al-Akhawayn University, Ifrane, Morocco, June 3. Bergson, H. ( 1907 ) . L'evolution creatrice. Downloaded in February 2010 from hypertext transfer protocol: //classiques.uqac.ca/classiques/bergson_henri/evolution_creatrice/evolution_creatrice.pdf Briffault, R. ( 1928 ) . The Making of Humanity, p. 202. G. Allen & A ; Unwin Ltd. Covington, R. ( 2007 ) . A Rediscovering Arabic Science. Saudi Aramco World, May-June 2007, pp. 2-16. Ferrera-Balanquet R. M. ( 2009 ) . Territorios en el Desafio: La Subjetividad Historica. Escaner Cultural. Downloaded en December 2009 from hypertext transfer protocol: //revista.escaner.cl/node/1643 Gorini, R. ( 2003 ) . â€Å" Al-Haytham the Man of Experience. First Steps in the Science of Vision † , International Society for the History of Islamic Medicine. Institute of Neurosciences, Laboratory of Psychobiology and Psychopharmacology, Rome, Italy. Lindberg, D. C. ( 1976 ) . Theories of Vision from al-Kindi to Kepler, Chicago, Univ. of Chicago Press, pp. 60-7. Rodari, G. ( 1983 ) . Gramatica de la fantasia.A Introduccion Al arte de inventar historias.A Editorial Argos Vergara, Barcelona, 1983.A Translated from the Italian original Grammatica della fantasia, Giulio Einaudi, Torino 1973. Roshdi Rashed ( 2007 ) . â€Å" The Celestial Kinematics of Ibn Alhazen † , Arabic Sciences and Philosophy 17, p. 7-55 [ 35-36 ] . Cambridge University Press. Sinisi, V, ( 2004 ) . A?ukasiewicz on Reasoning in the natural Sciences. Topoi, Vol. 23, No 2, pp. 229-233. ISSN 0167-7411 Steffens, B. ( 2006 ) . Ibn Alhazen: First Scientist, Morgan Reynolds Publishing, ISBN 1599350246. Tatarkiewicz, W. ( 1980 ) . A history of six thoughts: An essay in aesthetics. English interlingual rendition by Christopher Kasparek. The Hague: Martinus Nijhof. Verma, R. L. ( 1969 ) . â€Å" Al-Hazen: male parent of modern optics † , Al-Arabi, 8, pp. 12-13. Medieval Islamic Civilization: An Encyclopaedia, Vol. II, p. 343-345, A Routledge, New York, London. Dictionnaire philosophique e-books @ Adelaide, Perused in 2009 ( www.lucidcafe.com/library/95nov/voltaire.html )

Promotion and advertising strategies Essay

In 1966, while sitting in a small diner, Rollin King, a Texas businessman presented his attorney, Herb Kelleher with an idea. The idea entailed creating a new airline, one that would offer low fares to passengers and would fly quickly between three cities: Dallas, Houston, and San Antonio. Together, they formed Southwest Airlines. Initially, the airline battled a number of obstacles from various competitors of that time, as the other airlines did not want to see a new competitor in the market who offered low cost flights to local areas. Despite various attempts made to keep Southwest a mere vision, they legally won the right to fly through the Supreme Court and began offering air service in 1971. AirTran Airways, formerly known as ValuJet Airlines, first began operating October 26, 1993. The Airline was renamed after the 1996 crash of ValuJet into the Florida Everglades, killing all 110 passengers and crew members on board. Since that time, AirTran has grown to be one of the most pro fitable airlines in the industry, offering service to more than 60 destinations across the United States, as well as to Mexico and the Caribbean. On September 27, 2010, AirTran Airways made a public announcement that they entered into agreement allowing Southwest Airlines to acquire them. Numerous entities report the reasons behind the acquisition are: to make Southwest a dominant competitor in the airline industry, â€Å"Southwest is following the trend in the industry: merge or acquire in order to stay alive and competitive† (Mouawad, 2010). In addition, the acquisition would allow Southwest to mark its presence in markets they were previously unable to penetrate, â€Å"The deal would expand Southwest’s network by 25 percent and give it its first international  destinations in the Caribbean and Mexico† (Mouawad, 2010). As relayed in a statement made by Bob Fornaro, AirTran Chairman, President and CEO on AirTran’s official website, â€Å"Joining Southwest Airlines will give us opportunities to grow, both professionally as individuals and as a group, in ways that simply would not be possible with out this agreement. Together with Southwest, the world’s largest passenger airline, their financial resources, tremendous brand, legendary customer service, corporate culture and decades-long record of success, we will have the opportunity to go places neither company could have gone alone.† As a result of the acquisition, which was completed on May 2, 2011, Southwest has experienced several unexpected glitches during the transitioning stages. One major issue has been with the ticketing and reservations systems, â€Å"Southwest Airlines agents struggle with AirTran Airways tickets and vice versa, sometimes leaving passengers who have been delayed and need rebooking in the lurch† (McCartney, 2013). It is reported that prices and seat availability are inconsistent on both websites when attempting to book a ticket online. Customers, who purchase early boarding passes for their itineraries, are limited to using them only for the Southwest leg of the trip, as it is not recognized by AirTr an. This has caused numerous complaints with customers who pay full price for early boarding, but are only able to use it for half of the itinerary. Southwest has been diligently working to combine both airline systems, but has not successfully completed the project to date. â€Å"Southwest, for now, have agents of both airlines trying to work two reservation systems on different windows of their computer screens so one airline can check in customers from the other. Southwest says it will have a unified system, new to both airlines, in place by the end of the year† (McCartney, 2013). A prominent issue that has resulted in the acquisition is that once AirTran has been fully integrated into the Southwest Brand, upgraded seating will no longer be available, as Southwest only offers coach class with unassigned seating. In addition, Southwest has been in the works to transition all aircraft from AirTran’s 717 aircraft, which it inherited, to its existing 737 model. â€Å"AirTran had first class, they had assigned seats, and Southwest has no first class, no assigned seats, doesn’t sell through global distribution systems-a very different product than what AirTran offered in the market. It is very distinguishable† (Boehmer, 2010). Delta Airlines and other major competitors feel they will be able to capture former AirTran customers, who find the elimination of upgraded seating unacceptable. Prior to the acquisition, Southwest Airlines had an organizational structure which was instrumental in the company becoming a leading competitor in the airline industry. Founder Herb Kelleher’s leadership style allowed for everyone, including front line employees to play a major role in business planning and operational budgeting. Herb believed that â€Å"management decisions are made by everyone in the organization, not just the head executives† (Advance Business Consulting Website, 2013). As a part of their organizational structure, Southwest maintained over 35,000 employees, had 568 Boeing 737 model aircraft, and operated in 67 domestic cities coast-to-coast. Whereas AirTran, who operated with a similar organizational model, listed assets of 8,500 employees, 86 Boeing 717’s and 52 Boeing 737’s, operating in approximately 37 markets. Southwest Airlines has not made major changes to their organizational structure as a result of the merger. The new Southwest airlines assets contain: â€Å"43,000 plus employees, over 700 aircraft, operating in over 100 markets, serving 100 million customers†, (Bomkamp, 2010). Southwest continues to function with three primary levels of management: Executive Vice Presidents, Senior Vice Presidents, and Vice Presidents, all positions subordinate to Chairman of the Board, President, and CEO, Gary Kelly. Since the acquisition, Southwest has taken a slow approach to integrating AirTran systems, procedures, and employees into the Southwest family. Southwest appears to believe they will be able to seamlessly integrate 8,500 AirTran employees into the body of Southwest’s existing 35,000 employees. However, industry analysts feel Southwest’s expectations are risky at best, â€Å"It will be tricky for Southwest. Southwest’s whole business model is built on a particular approach to managing employees. It’s a big bet they are making that they can swallow AirTran† (Cappelli, 2010). According to Southwest Airlines Announcements for Reporting Structure of AirTran and Leadership Changes, Human Resources Practices were modified in effort to embrace the leadership team coming from AirTran. Almost all AirTran leaders were placed in positions with Southwest that were commensurate to positions previously held. The other leaders who were not placed in commensurate positions were hired on as full time consultants to ensure the integration of the two  airlines went well. Southwest airlines have maintained a precedent that was established in 1971, when the company first began conducting business. Southwest Airlines began with four planes and less than 70 employees. During its first year of operation, the company experienced financial trouble, forcing the executives to make the decision to sell one of its planes or lay off employees. In effort to maintain the relationship with its employees, Southwest opted to sell the plane. In return, the employees were asked to cut gate turn-around from 55 minutes to 15 minutes. The employees obliged, helping to establish one of the friendliest management/labor relationships in the airline industry, as reported by PBS.org. According to Atlanta Business Chronicles, the following statement was issued to AirTran employees in the form of a Question and Answer sheet in effort to address their concerns regarding job security, â€Å"The combination of the two airlines will result in additional employment opportunities as the combined airline continues to grow and expand the Southwest network. In its nearly 40 year history, even during the most recent financial crisis, Southwest has remained profitable and has never had layoffs.† This statement was in attempt to calm fears that the acquisition would bring surrounding job stability. As in any industry, when employees are facing major changes in the workplace, especially as it relates to mergers and acquisitions, it is important to communicate plans for the direction of the company and the employees involved. This strategy allows time for the employees to process the information they have been given and adjust to the changes to come. It is imperative that companies model this practice as non-communication results in insecurity, chaos, and hostile work environments where uncertainty is present. References Advance Business Consulting Website (2013). Retrieved from http://www.advancebusinessconsulting.com/advance!/strategic-alignment/strategic-alignment-business-cases/the-rise-of-southwest-airlines.aspx AirTran Airways Official Website, (2014). Retrieved from http://www.airtranairways.com/about-us/history.aspx Atlanta Business Chronicle, (2010). Q&A on the Southwest-AirTran merger. Retrieved from http://www.bizjournals.com/atlanta/stories/2010/09/27/daily2.html Boehmer, Jay (2010, November 08). Delta Sees Opportunity In Southwest, AirTran Merger. Business Travel News, (15), 4. Retrieved from http://elibrary.bigchalk.com Bomkamp, S., (2010). Huff Post Travel: Southwest Airlines Buys AirTran for $1.4 Billion. Retrieved from http://www.huffingtonpost.com/2010/09/27/southwest-airlines-airtran_n_739975.html?view=print&comm_ref=false Cappelli, P. (2010). Strategic Management North America: By Acquiring AirTran, Will Southwest Continue to Spread the LUV? Retrieved from http://knowledge.wharton.upenn.edu/article/by-acquiring-airtran-will-southwest-continue-to-spread-the-luv/ McCartney, S., (2013). The Wall Street Journal: Southwest and AirTran Airlines: Mergers and Aggravations. Retrieved from http://online.wsj.com/news/articles/SB10001424127887324448104578611980670019710 Mouawad, J., (2010). The New York Times: Southwest, Determined to Expand, Buys AirTran. Retrieved from http://www.nytimes.com/2010/09/28/business/28air.html?_r=0&pagewanted=print PBS.Org (date not available). Chasing the Sun: The History of Commercial Aviation Seen Through the Eyes of Its Innovators. Retrieved from http://www.pbs.org/kcet/chasingthesun/innovators/hkelleher.html Southwest Airlines Official Website. (2014). Retrieved from http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT-ABOUT

Graduation Speech - Original Writing Essay - 952 Words

It started off as a regular Friday. I woke up feeling relieved that I didn’t have classes that day, as I needed a break from school. Instead of rushing to get dressed, I chose to sleep in for a while. When I woke up again, it was already past noon and my roommate was gone. As I slowly crept out of bed, I realized that I was smiling. I wasn’t stressed out like I usually was, and that was because I never had classes on Fridays. It upsets me when I think about how excited I was to leave home and be independent. It never occurred to me that college would be hard. There would be no one here to hold my hand or force me to do any work. So I made my way to the bathroom and took a shower. After I had gotten dressed, I went to Shaw and had a nice lunch. Nothing special, just two slices of pizza and a salad. When I had finally finished eating, I decided to go for a walk. During my walk, I remembered that there would be a special screening of a new movie. It was called â€Å"Maste rminds† and the UAB were giving the students a chance to see it. Knowing that the movie didn’t start until 7:00, I walked back to my dorm. While I was watching a movie on my laptop, I remembered that I was sent an email about tickets. I went onto my account, and I found the email. Apparently, I was supposed to get a ticket before I went to the special screening. It said that I had to go to the Union building and get the ticket. So I rushed down there, walking as fast as I could. When I entered the building,Show MoreRelatedGraduation Speech - Original Writing1036 Words   |  5 PagesIn the back seat, intently listening to the words coming through the speakers, what is this I hear? Something so soulful, full of emotion, and life, it s as if I entered into another dimension, floating on a cloud of serenity. This feeling abruptly ended with a goodbye kiss as I prepare to enter the school building. 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Ha-ha!† â€Å"Well that is true, but you are asking her!† â€Å"What why she s your mom!† â€Å"But that s your mom! Lights flashing day and night, cars and taxi’s stuck in the day rush and the night to endure the spotlight, but in North Brooklyn there was to girls, two girls who were friends since 6th grade. They went through many hardships but still always managed to comeRead MoreGraduation Speech - Original Writing898 Words   |  4 PagesAs long as I can remember I ve never been good at writing essays, especially under a time limit. There s just something about the pressure that makes me freeze up and I end up writing barely anything. I’ve struggled with it for the longest time, and I’ve tried to get better, but it’s a challenge for me. It all started in the third grade. I was deskbound in my third grade classroom with my friends, looking at all the decorations on the walls. It was approaching Thanksgiving break, so there wereRead MoreGraduation Speech - Original Writing953 Words   |  4 PagesIt s the minute details that are vital: the small things are what make big things happen. There are certain flashbacks of one’s childhood that stay forever in one’s mind. There is one day in particular that is still fresh in my mind. It was the fall of third grade, and I forgot to pray Shacharit that morning. My evident passion for Tefillah began at a young age. As the realization dawned on me, tears were suddenly streaming down my face. This had never occurred to me before, and I felt nervousRead MoreGraduation Speech - Original Writing992 Words   |  4 Pagesother alumni are in jail, died in the zombie apocalypse a while back, or have been wiped off the face of the earth somehow, I don’t know, I cou ldn’t possibly care any less about those that I went to high school with and that are there after me. Graduation was one of the better days of my young life. If you haven’t figured it out, I was not a fan of high school. They couldn’t pay or beg me enough to teach at any high school here in the county, hence why I am teaching at the middle school level, asRead MoreGraduation Speech - Original Writing943 Words   |  4 Pages It was my 5th grade ceremony at Anthony Burns Elementary School, and I was standing in line to get my certificate. The school’s principal called my name to accept my certificate for â€Å"AB Honor Roll† and â€Å"Excellence in Math.† I was looking into the massive crowd, and my mother, along with my Uncle Chris and Aunt Saundra, were cheering me on with jubilant faces. I remember how intense the moment was, and the overwhelming feeling’s of love i received; I was proud. As I made my way across the stageRead MoreGraduation Speech - Original Writing800 Words   |  4 Pagesâ€Å"Wake up,it’s time to go to Tennessee!† my mama exclaimed.I couldn’t believe that this day had come.It felt like I had waited forever for this much needed vacation from the hectic schedule of school. †I need to make sure I have everything.† I yelled.My brother was going,along with some of the church youth group.I was so excited that I could barely think straight.We were gone from September 4-6,which was Labor Day weekend.The reason we were going to Tennessee was to white-water raft.When we got toRead MoreGraduation Speech - Original Writing1036 Words   |  5 Pages It had been a long hot summer, and I was very excited for school to begin, I even found a new backpack on the internet that I wanted to buy, although this never would happen, I was still happy that the summer was almost over. I couldn t wait. Every day of August I had checked the mail. But one day when I saw the mail truck, I sprinted down the driveway, I would ve been hit by a car is one was there. I opened the mailbox, grabbed the mail, and ran back up, well I should say tried. I trippedRead MoreGraduation Speech - Original Writing1311 Words   |  6 PagesSetting my suitcase and bags next to my bed, I glanced around seeing that most of the things I kept here were where I left where I ha don t them two months ago. summer break recently ended and class was scheduled to resume on Monday. It was my last year here at Maxwell College of Arts and I could already tell that this year was going to be stressful. Being 21, almost 22 in September, I was ready to take on life. Ever since I was 15, I knew I wanted to be a singer. I wanted to share my music with